Social Pinpoint

MAY 10, 2023

Video is an extremely powerful tool to instantly capture the attention of your community and increase connection on a deeper level. With interactive and visual content being consistently preferred over traditional, text-based, or static media, it is no surprise that video content should be prioritized.

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Community Engagement Engagement Webinar Social Media 97

Super Library Marketing

AUGUST 20, 2023

If you pay attention to library social media, you have seen Paul’s work. He is currently the social media specialist for the Cincinnati and Hamilton County Public Library (CHPL), working on the team I used to lead! Surprisingly, Kelwin (the Cincinnati Library staff member in the TikTok), agreed to mimic the person in the video.

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Social Media Events Books 2016 94

Super Library Marketing

FEBRUARY 28, 2024

Watch this video now #LibraryMarketing Show, episode 230 Not long ago, I got back in the social media game posting for the company I work for, NoveList. You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok S ubscribe to this blog and you’ll receive an email whenever I post.

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Social Media Blog 85

Super Library Marketing

NOVEMBER 13, 2023

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the first in the 2024 series of social media guides for libraries. Facebook for libraries Once again, Facebook remains the single most popular social media platform for libraries. Almost 50 percent of the time people spend on Facebook is spent watching videos.

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Super Library Marketing

FEBRUARY 21, 2024

Watch this video now #LibraryMarketing Show, episode 229 I was shocked by the results of a new Pew Research Center survey. which social media platform they used the most. You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok The survey asked adults in the U.S.

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Social Media Blog 76

Super Library Marketing

JUNE 14, 2023

Watch the video The #LibraryMarketing Show, Episode 193 One of the websites I use to learn about social media has just published an industry report. I’ll explain how this new data can help you make your library’s social media promotions more effective. Watch the video to find out which library is being recognized.

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Social Media Blog 81

Super Library Marketing

MARCH 29, 2023

Watch the video here The #LibraryMarketing Show, Episode 183: Are you the only person handling your library’s social media promotions? You don’t have to sacrifice your library’s social media presence just because you’re short on time. Plus we’ll give away kudos to the Niles-Maine District Library.

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Social Media Management Blog 83

Super Library Marketing

MAY 17, 2023

Watch this video The Library Marketing Show, Episode 190 A few weeks ago, I revealed the results of an experiment I did by posting videos to TikTok. Watch the video to find out which library is being recognized. You can also follow me on the following social media platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok

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Social Media Blog 75

GovLoop

APRIL 1, 2024

Make sure you have and are using your digital tools to go beyond a video meeting. Many agency leaders think Teams or Slack is only for employees and not for them, and only use email or video to communicate, which doesn’t alleviate communication burnout. Evaluating how your team works best can answer these types of questions.

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Social Media Constituents Communications Management 69

Super Library Marketing

JANUARY 10, 2024

Watch this video now #LibraryMarketing Show, episode 223 The final result of a massive new survey on Gen Z and Millennial users of the library has been released. Watch the video to see what they did that was so incredible. You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok

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Social Media 2024 Blog 79

Super Library Marketing

JANUARY 17, 2024

Watch this video now #LibraryMarketing Show, episode 224 Morning drive time. Plus, kudos go to a library for media coverage of a new service at their organization. You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok Evening drive time. Afternoon talk show.

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Social Media Budgeting Events Blog 79

Super Library Marketing

JANUARY 24, 2024

Watch this video now #LibraryMarketing Show, episode 225 They’re big and bold. Plus, kudos go to a library that received media coverage for bringing back a popular program. You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok And… they’re expensive.

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Social Media Budgeting Events Blog 73

NLC (National League of Cities)

FEBRUARY 6, 2023

In the last few months, there has been a growing focus on the security risks of TikTok, the video-based social media platform, which led Congress to ban the app from federal devices in late December 2022.

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Local Government Social Media Government Regulations 105

Super Library Marketing

SEPTEMBER 20, 2023

Watch this video now #LibraryMarketing Show, episode 208 The media is an important part of your library marketing strategy. You can also follow me on the following social media platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok But how do you get reporters to cover your library? You’ve come to the right place.

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Social Media Blog 91

Super Library Marketing

NOVEMBER 29, 2023

Watch this video now #LibraryMarketing Show, episode 217 A few weeks ago, we talked about eliminating the word “resource” from your library marketing. That video started a conversation that resulted in a whole list of words to eliminate from your library marketing vocabulary.

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Social Media Blog 76

Super Library Marketing

MARCH 6, 2024

Watch this video now #LibraryMarketing Show, episode 231 Everyone makes mistakes. You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok But mistake-making can impact your self-esteem and job performance. I’ve made lots of mistakes in my career.

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Social Media Blog 79

Super Library Marketing

FEBRUARY 14, 2024

Watch this video now #LibraryMarketing Show, episode 228 A new study about books and publishing reveals two concrete action steps you can take to prove the value of your library and increase circulation! You can also follow me on the following social media platforms: YouTube Instagram Goodreads LinkedIn TikTok

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Social Media Books Events Blog 79

Super Library Marketing

DECEMBER 20, 2023

Watch this video now #LibraryMarketing Show, episode 220 There is a very easy way to promote your library — even when nobody is in the building! Plus, we’ll give away kudos to a library for creating a video to explain the impact of their winning grant entry. I’ll explain in this episode of The Library Marketing Show.

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Social Media Blog 79

Super Library Marketing

MARCH 25, 2024

Indeed, it’s a history and book lovers’ dream, with lots of photos and videos featuring historic books, albums, documents, and more. View this post on Instagram A post shared by Newberry Library (@newberrylibrary) Lili shares social media posting duties with the Director of Communications, Bob Dolgan. “We

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Social Media Books Blog Public Programs 80

Super Library Marketing

NOVEMBER 8, 2023

Watch this video now #LibraryMarketing Show, episode 213 The holiday season is fast approaching. The gift is… A break from social media. You can also follow me on the following social media platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok And I want to give libraries a gift this season. Wait, what?

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Social Media Blog 75

Super Library Marketing

APRIL 19, 2023

Watch this video The #LibraryMarketing Show, Episode 186: One of my viewers is facing a conundrum. They have been tracking data on posts on one social media platform. Watch the video to find out which library is being recognized. The data tells them that viewers are NOT responding to posts about events. Plus we give away kudos!

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Social Media Events Blog 78

Super Library Marketing

JULY 24, 2023

My library marketing friends are ALWAYS trying to figure out which social media platform will give them the best results for their goals. That means that a member of Gen Z or the Millennial generation who previously read 10 books a year is now reading as many as 16 books a year because they watch #BookTok videos. Holy Kansas.

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Social Media Books Accountability Definition 93

Super Library Marketing

DECEMBER 13, 2023

Watch this video now #LibraryMarketing Show, episode 219 Fact: the effectiveness of social media in promoting your library’s programs, services and collection is declining. You can also follow me on the following social media platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok

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Social Media Events Outreach Blog 74

GAO (US Government Accountability Office)

SEPTEMBER 22, 2022

Wireless communication and social media have increased the speed and range of information sharing, diffusing the power once held more centrally. In the videos. Today’s information environment poses opportunities and threats to our national security.

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Information Blog Security Social Media 88

Super Library Marketing

NOVEMBER 21, 2022

This is the second installment in my series on social media best practices for libraries in 2023. Facebook remains the single most popular social media platform for libraries. According to Statista , Facebook is the largest social media platform in the world, with more than two billion users. Then upload the video to Facebook.

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Social Media 2023 Engagement Blog 101

Super Library Marketing

OCTOBER 18, 2023

Watch this video now #LibraryMarketing Show, episode 212 The 13-year-old son of one of my viewers has been giving some library marketing advice to his mom and to others. You can also follow me on the following social media platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok Is he right? Plus someone will receive kudos!

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Social Media Events Blog 68

Super Library Marketing

NOVEMBER 2, 2022

Show, Episode 165: I need your library’s help forcing a change that will make social media more accessible to everyone. I’ll explain why your library should use camel case hashtags and how you can join the movement to make camel case the default option for all social media platforms. Want to nominate someone for kudos?

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Social Media Blog 2023 97

Super Library Marketing

OCTOBER 26, 2022

Show, Episode 164: Click the video link above to hear about the top two social media headlines for libraries. Watch the video to see why she’s being recognized. And subscribe to this series to get a new weekly video tip for libraries. Beginning November 14: The 2023 Series of Social Media Tips for Libraries.

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Social Media Blog 2023 71

Super Library Marketing

JUNE 21, 2023

Watch this video The #LibraryMarketing Show, Episode 194 My childhood TV crush is organizing an event at public libraries across the United States and your library needs to get ready for it, especially in terms of promotions. Watch the video to find out which library is being recognized. Plus we give away kudos. Let me know here.

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Social Media Events Blog Education 78

Super Library Marketing

NOVEMBER 30, 2022

Select the video above to watch this episode. Show, Episode 169: We have news that could have an impact on your library’s social media strategy. Plus a new study from Pew Research Center uncovers how teens view social media use. And subscribe to this series to get a new weekly video tip for libraries.

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Social Media Blog 77

GovLoop

MAY 15, 2023

An interview with Kelly Adams, Communication and Education Supervisor, and Smokey Solis, Communication and Education Specialist, Oklahoma Department of Wildlife Conservation In 2020, the Oklahoma Department of Wildlife Conservation adopted a unique — and often delightfully irreverent — approach to its use of social media.

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Social Media Communications Accountability Constituents 59

Super Library Marketing

DECEMBER 19, 2022

This is the final part of a series on social media best practices for libraries in 2023. Well, this is the most difficult section of the 2023 social media guide to write. Twitter is the 15th most popular social media platform in the world, as measured by active monthly users. Twitter for Libraries.

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Super Library Marketing

APRIL 12, 2023

Watch this video The #LibraryMarketing Show, Episode 185: The best way to learn is by doing, right? In the episode, I reveal the four specific things you can do to make certain your library’s TikTok videos get noticed. I have been extremely active on TikTok recently, as I try to figure out the algorithm.

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Social Media Engagement Blog 82

Super Library Marketing

JANUARY 8, 2024

The Monday posts and Wednesday videos are direct responses to the questions and concerns you share in the survey. How to reach new users Respondents said they struggled to promote to community members through traditional means, like newspapers, as well as on social media. Some want the videos to be released as podcasts on Spotify.

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2024 Social Media Blog Books 77

Super Library Marketing

SEPTEMBER 6, 2023

Watch this video #LibraryMarketing Show, episode 206 We’ve already established that your open rate is not necessarily the best way to measure the effectiveness of your library’s email marketing. Plus a wonderful library video earns this week’s Kudos award! It’s your click rate. Let me know here.

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Social Media 2023 Blog 75

Super Library Marketing

AUGUST 30, 2023

Watch this video now #LibraryMarketing Show, episode 205 It’s been more than a month since Threads was released into the world. And I’ll be honest… I still have no idea what to think of the newest social media platform. Every day that goes by I wonder… is it going to be the next big thing in library marketing?

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Social Media Blog 71

Super Library Marketing

OCTOBER 11, 2023

Watch this video now #LibraryMarketing Show, episode 211 This one may be controversial but… I want you to stop using the “R” word in your library promotions. You can also follow me on the following social media platforms: Twitter YouTube Instagram Goodreads LinkedIn TikTok I’m going to explain in this episode.

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