A few weeks ago, we talked about eliminating the word “resource” from your library marketing. That video started a conversation that resulted in a whole list of words to eliminate from your library marketing vocabulary.
Get the list and the reason why this change is so important (I promise I’m not trying to be a pain… there is a good reason) in this episode!
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.
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Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.
I’m not sure I agree about programs, I’ll have to mull this over. “Program” is a pretty well-used word here in Wisconsin at museums, churches, schools. That said, I like being more specific with “event” and “class”.
I’ve encouraged our libraries to stop using the word “Free”. Instead I like people to say “no charge to participate.” I feel like “free” is a very spammy word and doesn’t actually convey value. I’d love to hear what other libraries think about that.
November 30, 2023 at 11:02 am
I’m not sure I agree about programs, I’ll have to mull this over. “Program” is a pretty well-used word here in Wisconsin at museums, churches, schools. That said, I like being more specific with “event” and “class”.
I’ve encouraged our libraries to stop using the word “Free”. Instead I like people to say “no charge to participate.” I feel like “free” is a very spammy word and doesn’t actually convey value. I’d love to hear what other libraries think about that.
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December 3, 2023 at 10:10 am
Rebecca, I don’t know if you saw but there ended up being a bit of conversation about this on LinkedIn when I posted the video: https://www.linkedin.com/posts/angelahursh_a-few-weeks-ago-i-stirred-up-a-bit-of-trouble-activity-7135598282696769536-nL0P?utm_source=share&utm_medium=member_desktop
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