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#LibraryMarketing Show, episode 225

They’re big and bold. They promise your library continuous exposure to a diverse audience. And… they’re expensive. Are billboards actually a good use of your limited library marketing budget?

I’ll lay out the pros and cons of billboard advertising for libraries in this episode. 

Plus, kudos go to a library that received media coverage for bringing back a popular program.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Or do you want me to come and speak at your event? Let me know here. And thanks for watching! 

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