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Are You Effectively Reaching Your Residents?

GovLoop

The public has expressed an appreciation for the option of easily accessible online services. But not everyone has the same needs – are you sure your agency is reaching everyone in your community? Some folks aren’t tech savvy while others might not have consistent access to online services.

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The Biggest Problem Library’s Face? Reaching New Cardholders! Here’s a 6-step Plan for Growing Your Library User Base

Super Library Marketing

Photo courtesy the Cincinnati and Hamilton County Public Library There is nothing like the thrill of someone discovering your library for the first time. New users are often dazzled by the notion that they can check out items from your collection and use your services, without having to pay anything (except taxes, in most cases).

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Small but Mighty: The 6-Step Plan To Promote Your Library When You Have a Tiny Staff

Super Library Marketing

If you are working in a small library, you are doing everything, from working with readers to cleaning the bathrooms. Promoting your library is likely just one more thing on your to-do list, something you’ll get to if you get time. So how do you market your library when you are pressed for time or staff resources?

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How to Increase Accessible and Equitable Public Engagement

Social Pinpoint

You just perfected the virtual meeting, and now you’re looking to combine new online best practices with traditional engagement methods. Purely from a staff capacity perspective, this virtual, passive engagement reached a significantly larger audience with less personnel hours. Data is powerful but hard to use.

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Library Marketer Shares Her Ingenious Trick for Making Sure Her Community Sees Her Social Media Posts

Super Library Marketing

And like many of you, her job includes library promotion. “I Within the first week or two of this, one of our staff members reached out to me and asked how people who don’t have social media accounts would be able to follow along. But it turned out to be a highly effective marketing method for Becky. “I

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How to Implement Mandatory Registration for Your Community Engagement Site

Social Pinpoint

When it comes to collecting authentic and high-quality data, mandatory registration for your community engagement site can prove to be a valuable tool. In this article, we will explore the benefits of using mandatory registration and provide recommendations on how to effectively implement this useful tactic on your community engagement site.

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The 2023 Guide to Social Media for Libraries: New Facebook Success Secrets for This Year

Super Library Marketing

77 percent of Canadians, 71 percent of Americans, 66 percent of United Kingdom residents, and 53 percent of Australians have a Facebook account. But is Facebook popular, particularly with the audiences your library is trying to reach? That is a huge portion of your library community. Facebook for libraries.