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Google Ad Grants Improve Your Library’s Chances of Being Found in Search: How To Apply and Manage This Incredible Opportunity

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library Five years ago, I was listening to an episode of a library podcast about Google Ad Grants , which offers $10,000 monthly advertising credit to qualified nonprofits. Advertising with Google reaches everyone. But the program also helps Google fill unused advertising space.

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Author Talks: Brand strategist Bonnie Wan on no-regrets living

McKinsey Public & Social Sector Insights

Advertising leader Bonnie Wan shares her story of connection and courage—and offers a transformative practice that anyone can learn. Can a tool intended for creative work help you live life more fully?

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Medical Device Ads are Everywhere—Who’s Monitoring Them for False or Misleading Claims?

GAO (US Government Accountability Office)

Advertisements for medical devices are everywhere—TV, print, the internet, and social media platforms. But how are these advertisements. You’ve seen the commercials—an easier way to check your blood pressure, your cardiac health, your glucose levels.

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Big, Bold Billboards: Are They Worth the Money for Library Marketing? Some Things To Consider Before You Buy

Super Library Marketing

I’ll lay out the pros and cons of billboard advertising for libraries in this episode.  They promise your library continuous exposure to a diverse audience. And… they’re expensive. Are billboards actually a good use of your limited library marketing budget? Do you have a suggestion for a topic for a future episode?

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The Clever yet Simple Trick One Library Marketer Uses To Remind Her Community of All Her Library Offers Every Day of the Year!

Super Library Marketing

That equates to roughly $200 per month in advertising spread across our community for a full year. When I look at it today, I still laugh!” “I keep an eye on what advertisers in other industries are doing through organizations like Adweek, HubSpot, and other marketing tracking organizations.

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Algorithm analyzes escort ads to detect human trafficking

GCN

Researchers have developed an algorithm that identifies similarities in escort advertisements, which often indicates trafficking behavior.

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How AI could take over elections – and undermine democracy

GCN

An AI-driven political campaign could have grave implications for election outcomes as algorithms manipulate the messages and advertisements individuals see to ultimately sway their voting behavior, experts warn.

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