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Library Marketer Shares Brilliant 4-Step Plan for Getting Press Coverage and Building Personal Relationship With Media

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library Leslie Marinelli says her happy place growing up was the Edgewood Branch of the C. Mellor Memorial Library in Pittsburgh, Pennsylvania. The library was right up the block from her childhood home. A few months ago, she had an idea that was a bit outside the box.

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Award-Winning Library Marketing Team’s Advice for Promotional Success: “Try New Things. Fail. Try More Things.”

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library A few months ago while at a conference, Meghan McCorkell , got the email of a lifetime. The chief of Marketing, Communications, and Strategy for the Enoch Pratt Free Library , she called back to Baltimore and put her team on speaker phone. So that was challenging.”

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The State of Library Marketing in 2024: Survey Reveals Major Shift in Goals and Struggles for Many Libraries

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library You asked for it and this week, I’m sharing the results of the latest Super Library Marketing Survey. The struggles and goals of libraries shifted in some major ways. As we begin 2024, here is the state of library marketing.  percent work in an academic library.

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2023 NextGen Public Service Award Winners

GovLoop

Please join us in celebrating and congratulating our 2023 award winners! NextGen Public Service Award Categories and Winners Advancing Tech Pioneers This category recognizes a forward thinker who has used technology as part of their approach to transformation. The winners are in!

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Building Advocates and Allies: How One Library Marketer Used Storytelling To Improve Promotions and Unify His Library

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library. Effective internal communication is incredibly important to the success of any library. Last week, I shared advice from libraries that have had success communicating with staff and stakeholders using tactics like email. But it’s hard to do successfully.

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Strategies for Landing Your Dream Job in Parks & Recreation

Let's Talk Parks

We’ve been getting a lot of questions about finding work right now. The job landscape looks so different in mid/post-pandemic world, and the typical ways of volunteering and shadowing may not be available like they used to be. The Show [Transcript]. Note: The transcript below is an abbreviated version of the podcast.

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You Don’t Have to Choose Between Print and Digital Books: How to Promote Your Collection to Patrons Who Use BOTH Formats

Super Library Marketing

Image courtesy Cincinnati and Hamilton County Public Library. The Pew Research Center questions Americans about their reading habits and preferred book format every year. The Pew Research Center questions Americans about their reading habits and preferred book format every year. They are using both. Thanks in advance!

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