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But I’m Not a Writer! 10 Free Tools To Help You With Library Blog Posts, Speeches, Emails, and More.

Super Library Marketing

Photo courtesy Cincinnati and Hamilton County Public Library I do my best writing in the darkness. The early morning, when my brain is empty and uncluttered by the tasks of the day, is when I do my best writing. You’re likely writing blog posts, emails, speeches, press releases, talking points, and more. Writing is difficult.

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Automated Email Marketing Is a Time Saver for Your Library but It May Also Be a Terrible Experience for Your Patrons! Here Are the Pros and Cons.

Super Library Marketing

What do libraries do best? We listen and work until we get them the answer or the service that best solves their problem. Ask yourself: Is this email serving my recipient with the content they want and need? This ensures your emails go to community members who want your content, which protects your sender reputation.

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Small but Mighty: The 6-Step Plan To Promote Your Library When You Have a Tiny Staff

Super Library Marketing

Focus on tactics that work best to reach small communities. Then take a highlighter and pick the 2-3 things that work best for your community. Then you’ll decide how to populate it with content that will ensure you reach your promotional goals. Repurpose content. For blogs, I recommend WordPress. YouTube.

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The 2024 Guide to LinkedIn for Libraries: Updated Tips To Get the Most Organic Reach

Super Library Marketing

Users said they wanted to see content from people they follow. Post content : LinkedIn now prioritizes posts that share knowledge and advice. Your authority : LinkedIn not only evaluates your post content… it evaluates your library! I do share links to my blog in my personal posts. Have some fun with your content.

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The 2024 Guide to Instagram for Libraries: Updated Tips To Get the Most Organic Reach

Super Library Marketing

In the coming weeks, new best practice guides for YouTube, Twitter/X, LinkedIn, and TikTok will be released. The Instagram algorithm for 2024 According to Social Media Examiner , there are three separate but similar Instagram algorithms, depending on the type of content. Last week, we covered Facebook. Stay tuned!

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?5 Easy and Surefire Ways To Decide What Videos You Should Create for Your Library’s YouTube Channel

Super Library Marketing

Grace wrote in with this request: “ I am interested in working on our YouTube channel but I am really struggling with content ideas. In the past, no one held the only marketing position at my library so everyone made content (especially during the pandemic). S ubscribe to this blog and you’ll receive an email whenever I post.

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6 foundational capabilities you need for generative AI

AWS Public Sector Blog

The value of generative AI is inextricably linked to the technology’s reliability and traceability, as described in our earlier blog post, Generative AI: Understand the challenges to realize the opportunities. Through training, the AI system will learn to recognize similar content and infer what it means.