5 tips to handle misinformation [public engagement]
Social Pinpoint
MAY 11, 2017
Community engagement often involves contentious issues that evoke emotional responses from the community. Unfortunately, these responses can lead to ‘scare campaigns’ that promote misinformation, completely derailing the engagement process by raising unrelated issues. These misunderstandings can spread quickly and lead to the community losing trust in the organization, often before the engagement campaign has even begun!
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