Public Transit Agencies Analyze Ridership Data to Better Serve Customers
State Tech Magazine
JULY 25, 2023
The Metropolitan Atlanta Rapid Transit Authority wants to augment its bus routes in the Georgia city, including on-demand options, if feasible. To make any determinations, the agency must parse lots of data from varied sources, including ridership requests and usage metrics across the transportation system. “The idea behind this project is for us to really understand how on-demand transit can work,” says Anthony Thomas, MARTA’s program manager for customer experience innovation.
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