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Desperate times sometimes lead to a more marketing-oriented guise: WMATA/Metrorail | Bonus: WMATA's financial crisis

Rebuilding Place in Urban Space

Now a goodly amount of that is encapsulated in " Branding's (NOT) all you need for transit " (2018), but old pieces like " Making Transit Sexy " (2005), make the point too, less sophisticatedly. Second, during the 2008 crash, I got an email from an activist in response to all the budget and service cuts faced by transit systems.

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Crain's Chicago Business: Crain's Forum on Rebranding Chicago

Rebuilding Place in Urban Space

One of my earliest pieces " Town-City branding or "We are all destination managers now" " (2005) was later expanded into the concept of a city's elected officials and stakeholders are its brand managers in commercial district revitalization framework plans I wrote in 2008 for Cambridge, Maryland, and Brunswick, Georgia.