Empathy Marketing: How To Use Greed, Fear, Love, and Hope To Motivate Your Audience
Super Library Marketing
AUGUST 13, 2023
Photo courtesy Cincinnati and Hamilton County Public Library The worst day I’ve ever had in a job was in 2009. I was working in television news as a producer. It was during the recession, and times were tough for TV stations. Most of our ad dollars came from car dealerships. Vehicle sales fell 40 percent that year, which meant the dealerships had no money to spend on television ads.
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