Desperate times sometimes lead to a more marketing-oriented guise: WMATA/Metrorail | Bonus: WMATA's financial crisis
Rebuilding Place in Urban Space
JULY 4, 2023
First, in the early years of the blog I wrote a lot of pieces about transit marketing and doing a better job of it. Now a goodly amount of that is encapsulated in " Branding's (NOT) all you need for transit " (2018), but old pieces like " Making Transit Sexy " (2005), make the point too, less sophisticatedly.
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