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Time for a Reality Check: Here’s the Truth About Your Library’s Email Open Rates

Super Library Marketing

Watch this video #LibraryMarketing Show, episode 201 I hate to be the bearer of bad news. Do you have a suggestion for a topic for a future episode? S ubscribe to this blog and you’ll receive an email whenever I post. But your library’s fantastic email open rate may not be the cause for celebration that you think it is.

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Social Media for Social Good: What role does social media play in creation of and sustainability of social movements? A Social Movement Case Study Examining Occupy Wall Street and the Tea Party.

Public Policy Blog

Use of Twitter, Facebook, YouTube, Tumblr, blogs and photo sharing sites illustrate the flexibility of ICT platforms in supporting collective action and social movements while the mediums themselves are both inexpensive to operate and instantaneous; multiple messages can be conveyed clearly and consistently over the course of movement evolution.