Crain's Chicago Business: Crain's Forum on Rebranding Chicago
Rebuilding Place in Urban Space
MARCH 3, 2024
“We are fighting perception, and you have to be aggressive, or it takes on a life of its own,” says Andrea Zopp, who was CEO of World Business Chicago, the city’s public-private partnership for corporate recruiting, from 2017 to 2020. “It It would be a serious mistake to move major entertainment venues to the suburbs,” Florida says.
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