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Social Media for Social Good: What role does social media play in creation of and sustainability of social movements? A Social Movement Case Study Examining Occupy Wall Street and the Tea Party.

Public Policy Blog

Social media tends to be decentralized, nonmarket, peer-produced, nonproprietary, open-sourced, commons-based, and provide free or inexpensive access and distribution (Benkler, 2006). Because social media can increase the perceived social and public equity, users are more likely to engage in active participation. 2011; Aday, et al.,