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Social Media for Social Good: What role does social media play in creation of and sustainability of social movements? A Social Movement Case Study Examining Occupy Wall Street and the Tea Party.

Public Policy Blog

Prolific proponent of the networked society Manuel Castells (2011) describes mass media being displaced by mass self-communication (Deluca, Lawson, & Sun, 2012) in altering the communication model from one-to-one to many-to-many. However, the movement’s electoral success in 2010 did not carry over to the 2012 midterm elections.