The Library Marketing Show, Episode 170: In this episode, I’ll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective library marketing tactics.
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Also, I have a special request: I want to hear your best advice for library marketing in 2023! What did you learn this year? What are you excited to try next year? Share your thoughts for a future Super Library Marketing post.
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Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.
Our circ staff does a lot for me (marketing) already. Would it be tacky, do you think, to set up a display/station that asks the question on a large board accompanied by a table in which to place a check? Or maybe bowls to place a pom-pon or similar object? I know this type of thing does well in the children’s dept and maybe even teen, but is it cheesy for adults? I’m trying to think of a way to get interaction from patrons, but I’m not coming up with a clever theme for “How did you hear about us?” Play megaphones? street signs?
January 6, 2023 at 11:46 am
Our circ staff does a lot for me (marketing) already. Would it be tacky, do you think, to set up a display/station that asks the question on a large board accompanied by a table in which to place a check? Or maybe bowls to place a pom-pon or similar object? I know this type of thing does well in the children’s dept and maybe even teen, but is it cheesy for adults? I’m trying to think of a way to get interaction from patrons, but I’m not coming up with a clever theme for “How did you hear about us?” Play megaphones? street signs?
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January 6, 2023 at 11:58 am
I love that idea! It’s fun and informative.
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