Sporting goods 2023: The need for resilience in a world in disarray
McKinsey Public & Social Sector Insights
JANUARY 22, 2023
After recording a widely positive performance in 2021, the sporting-goods industry has seen multiple challenges in the past year, including the threat of global recession, war in Europe, continued supply chain challenges, and rapidly rising interest rates—all contributing to a world in disarray. Resilience will be key to tackling the highly uncertain environment and preparing for the next wave of growth.
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