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The Library Marketing​​​​​​​​ Show, Episode 153: In this episode, I will try to put to rest a question that continues to permeate the library marketing world.

Libraries are defenders of truth, democracy, and privacy. And in that noble quest, they sometimes hurt themselves by repeating the false myth that they cannot send emails to their patrons because it’s an invasion of privacy.

Email marketing is not an invasion of privacy. I’ll explain why and what you can do even if there are laws (not privacy-related!) that limit the amount of emails you can send.

Kudos in this episode go to the Oakland Public Library!

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