Tips for the Biggest Marketing Conflict Libraries Face: How Do You Balance Your Library’s Needs and Your Community’s Needs?

Library marketing… it’s sometimes a balancing act.

There are things that your library wants to promote. And there are things that your community wants from your library. Sometimes, those two things conflict with one another!

In this episode, you’ll get some tips for finding the balance between building things that your cardholders and community need versus working on your library’s overall vision. Plus, a library gets kudos for a patron as hero story!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!

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Angela Hursh, Library Marketing Expert

Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.

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January 3, 2024

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