Metaverse will move the goal posts for ID verification

Woman gesturing wearing virtual reality headset at home.

Woman gesturing wearing virtual reality headset at home. Westend61/Getty Images

 

Connecting state and local government leaders

Agencies should partner with their constituencies to actively explore how Web3 technologies will change today’s approaches to authentication.

The third version of the internet, Web3, is turning the paradigm of identity verification on its head. Today, we operate in a world of centralized services. For most online transactions, we go through an intermediary that, among other things, authenticates our legitimacy, citizenship, financial health and other relevant characteristics. 

Web3 changes all that. Dominated by open-source technology, Web3 will leverage distributed, or blockchain, architecture to make the internet trustless and permissionless. In the metaverse, virtual reality platforms built on Web3’s principles of decentralization will give citizens direct access to whatever they want without an intermediary. 

What does this have to do with public services? In the metaverse, total control over how identity is expressed, seen and verified belongs to the constituent. Users will decide which entities get to “see” them, how much of them they get to see, for what purposes and for how long. When this happens, all legacy intermediaries—including government agencies—will be forced to adapt new processes. 

3 developing trends to explore today

To prepare for this decentralized future, agencies should begin studying and exploring the following possibilities:

  • Evolving authentication methods. Web1 relied mainly on passwords for access to online experiences; Web2 added new methods, such as two-factor authentication and OAuth (e.g., “Sign in with Google”). Web3 techniques are likely to rely on blockchain technology to admit people—or more realistically, their avatars—into virtual experiences. These experiences could be anything from applying for a student loan to participating in a local town hall. Self-sovereign identity use, storage and sharing are fast-evolving concepts to investigate. 
  • Crypto transactions. Some agencies, particularly those that operate in the lending space, already know many of the on-ramps to cryptocurrency transactions thanks to long-standing regulations designed to prevent improper payment. That said, currency is but one example of what are sure to be many crypto-based assets in the future, including tokenized voting ballots. Already, we’re seeing local governments test blockchain technology for mobile voting. 
  • Virtual experiences. In the metaverse, users are no longer at a screen; they’re in it. It’s complex enough to verify identities in a Web2 world. Fraudsters, scammers and even well-intentioned innovators that lack adequate data security and privacy controls pose new threats to personally identifiable information. Layer on Web3’s self-sovereign identities, and the need for next-level education and hyper-personalized protection becomes clear. 

Web3 is not that far away

If Web3 seems too far in the distance for the allocation of resources today, consider how quickly things are moving. Many of the virtual concepts and systems that will stand up the metaverse were democratized during work and school lockdowns of the pandemic. Students, citizens and workers participated in that online ecosystem more fully than anyone could have anticipated. Sometimes they did so safely; sometimes not. Identity data is extremely vulnerable in the untamed lands of hybrid interaction. 

It's also worth taking some time to investigate some of today’s fledgling Web3 providers. They may be remembered as flashes in the virtual pan, but others may become tomorrow’s Google or Amazon. 

Studying and exploring those providers and their technologies will look different for each agency. However, the goal should be to get as much tactile experience as possible. Sign up for a digital wallet and transact with cryptocurrency. Try on a virtual reality headset and play around with avatars. Pull in legacy identity experts and self-taught metaverse developers to brainstorm early use cases and technologies an agency might integrate now.

When possible, constituents should be included in research. By exploring Web3 and engaging constituents in that journey, trust in a collective readiness for the next iteration of the internet will undoubtedly grow. In a world where possibilities are endless, every dream can be realized and every fiction resembles reality, trust will become every agency’s most critical asset. 

Al Pascual is SVP, Enterprise Risk Solutions for Sontiq, a TransUnion company.

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.