The Library Marketing Show, Episode 169: We have news that could have an impact on your library’s social media strategy.
First, TikTok is testing audience insights, which give you a deeper look into your audience. We’ll talk about the features that could be a regular part of your data very soon.
Plus a new study from Pew Research Center uncovers how teens view social media use. And there are lots of takeaways for libraries.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.
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Angela Hursh leads an outstanding team of marketing and training professionals at NoveList, a company dedicated to helping libraries reach readers. A 2023 Library Journal Mover & Shaker, she has also created courses on LearnwithNoveList.com designed to help library staff learn how to create effective marketing. Before her job at NoveList, Angela led the content marketing team for the Public Library of Cincinnati and Hamilton County. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist.
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