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#LibraryMarketing Show, episode 207

“If you build it, they will come” applies not only to baseball. It works for email marketing for libraries too!

A reader asked: How do you get people to sign up for your email newsletter? It’s easier than you think. But you have to think of it holistically. I’ll share my four-step strategy in this episode.

One note: I mention an opt-in page in this episode. I think major library announcements, like changes in service, the opening of new locations, and all-system programs like Winter Reading, Summer at the Library, and Back to School, should be opt-out. In other words, send those emails to everyone, and let them opt out if they like (most won’t!)

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