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#LibraryMarketing Show, episode 201

I hate to be the bearer of bad news. But your library’s fantastic email open rate may not be the cause for celebration that you think it is.

We’ll talk about that and what metric you should focus on for email marketing in libraries.

Plus we’ll give kudos to someone doing great work in library marketing.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

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