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How to Keep the Local Grocery Store Open: A Challenge for NC CED Professionals

By Maureen Berner

Published July 18, 2023


Main Street, Mebane, N.C. 1939. Source: Library of Congress – U.S. Farm Security Administration/Office of War Information Black & White Photographs http://www.loc.gov/rr/print/res/071_fsab.html, accessed via https://garystockbridge617.getarchive.net. Accessed July 18, 2023.

Almost 15 years ago, a brief CED blog post highlighted several resources for supporting or attracting local grocery stores, especially ones in rural areas.  Much more recently, a CED post highlighted the various ways CED professionals interact with food systems overall. This post brings North Carolina CED professionals up to speed on the activities and initiatives underway around supporting, attracting or building local grocery stores in particular.  How can CED professionals support these vital but struggling community institutions?

The importance of a local grocery store has long been known to CED professionals, whether the community is within a large urban area or spread out across a rural county. However, the need to support these businesses as community assets has captured wider attention in the past year. This past April, National Public Radio featured a story on how small towns are trying to save their hometown grocery. The quote from Mayor Douglas Shere below comes from an award-winning short documentary, They Came From All Over, documenting the impact of potentially losing a local grocery store in a rural Iowa community. Here in North Carolina, the North Carolina Healthy Food Retail Task Force found “the uneven distribution of supermarkets in North Carolina leaves a disproportionate number of under-resourced people without access to nutritious food” in its 2019 report, Supporting Healthy Food Access in North Carolina.

“The town is either growing or it is dying.  And if its got a grocery store, its got a chance.” – Mayor Douglas Shere

The most recent government statistics available on areas with low numbers of or access to grocery stores is from 2016, part of the federal Food Environment Atlas. While somewhat dated, it nonetheless highlights the fact rural areas in North Carolina have been losing grocery stores over time. In 2011, Camden County, in far eastern North Carolina, had only one grocery.  By 2016, it had lost that store. Similarly, in the same years, in far western North Carolina, Polk County went from three grocery stores to two, and Graham and Clay Counties went from two groceries to one. In the far southern part of the state, Anson County went from six groceries to two. In the north, Northampton County went from five to two. Rural areas are not the only ones facing pressure – it is a challenge when urban communities can lose long-established local grocery stores as well.

Piggly Wiggly Manteo, N.C.; Author: Virginia Retail. Source: Wikimedia Creative Commons, Accessed July 18, 2023.

Supporting rural grocery stores has been a target of federal funding through the USDA’s Healthy Foods Financing Initiative (HFFI), first authorized in 2014. While funding applications are not being accepted at the moment, a reauthorization bill for the program was introduced several months ago, in March 2023. In the past, the initiative has used a public-private partnership model to support rural grocery stores with grants, loans and technical assistance through a variety of partners such as The Food Trust and the U.S. Department of the Treasury Community Development Financial Institutions Fund (CDFI).  This past February, the CDFI Fund awarded $23 million in HFFI-Financial Assistance awards to eight CDFIs.  Local funding has also been an option.

Murray & Minges General Store, in Catawba County, North Carolina. Original image from Carol M. Highsmith’s America, Library of Congress collection. Digitally enhanced by rawpixel. Source Wikimedia Creative Commons, Accessed July 18, 2023.

Two organizations have valuable resources for communities seeking advice on supporting local grocery stores. The Rural Grocery Initiative is probably the most well-known to practitioners nationally, out of Kansas State University, with resources for public officials and leaders, information about different ownership models, and on-line webinars on grocery store business transition – including a newly developed, innovative training program leading to a Rural Grocery Specialist Certificate. The Food Trust is also a major partner in efforts to build capacity of local markets. For example, they provide an excellent, free, on-line recording of a 2022 webinar explaining HFFIs, successful examples and lessons learned, along with other background materials and technical assistance resources.

Creative ownership models are one of the current focus areas across these resources. Public-Private partnerships are one approach. The NPR story described above highlights an example where a school runs the local grocery (with student clerks), the building is owned by the town, and the school district and a non-profit helped with financing.  Cooperatives and nonprofit ventures are another. The Rural Grocery Initiative mentioned above received a $175,000 USDA Rural Cooperative Grant this spring to focus on “elevating awareness and understanding of the cooperative model as a viable solution for rural food access.” One example of such a cooperative in North Carolina is the Harvest Market, part of the Share Cooperative located in a food desert in the Winston-Salem/Forsyth County area. Another example is the Fertile Ground Food Cooperative in Southeast Raleigh, located in a traditionally under-served urban area.

While some of the organizations mentioned here and other organizations may have a limited area in which they invest or work directly, their resources are shared widely and can help any North Carolina CED professional build local grocery store capacity. Additional background can be found on the School of Government microsite, Building Assets for the Rural Future.

Published July 18, 2023 By Maureen Berner

Main Street, Mebane, N.C. 1939. Source: Library of Congress – U.S. Farm Security Administration/Office of War Information Black & White Photographs http://www.loc.gov/rr/print/res/071_fsab.html, accessed via https://garystockbridge617.getarchive.net. Accessed July 18, 2023.

Almost 15 years ago, a brief CED blog post highlighted several resources for supporting or attracting local grocery stores, especially ones in rural areas.  Much more recently, a CED post highlighted the various ways CED professionals interact with food systems overall. This post brings North Carolina CED professionals up to speed on the activities and initiatives underway around supporting, attracting or building local grocery stores in particular.  How can CED professionals support these vital but struggling community institutions?

The importance of a local grocery store has long been known to CED professionals, whether the community is within a large urban area or spread out across a rural county. However, the need to support these businesses as community assets has captured wider attention in the past year. This past April, National Public Radio featured a story on how small towns are trying to save their hometown grocery. The quote from Mayor Douglas Shere below comes from an award-winning short documentary, They Came From All Over, documenting the impact of potentially losing a local grocery store in a rural Iowa community. Here in North Carolina, the North Carolina Healthy Food Retail Task Force found “the uneven distribution of supermarkets in North Carolina leaves a disproportionate number of under-resourced people without access to nutritious food” in its 2019 report, Supporting Healthy Food Access in North Carolina.

“The town is either growing or it is dying.  And if its got a grocery store, its got a chance.” – Mayor Douglas Shere

The most recent government statistics available on areas with low numbers of or access to grocery stores is from 2016, part of the federal Food Environment Atlas. While somewhat dated, it nonetheless highlights the fact rural areas in North Carolina have been losing grocery stores over time. In 2011, Camden County, in far eastern North Carolina, had only one grocery.  By 2016, it had lost that store. Similarly, in the same years, in far western North Carolina, Polk County went from three grocery stores to two, and Graham and Clay Counties went from two groceries to one. In the far southern part of the state, Anson County went from six groceries to two. In the north, Northampton County went from five to two. Rural areas are not the only ones facing pressure – it is a challenge when urban communities can lose long-established local grocery stores as well.

Piggly Wiggly Manteo, N.C.; Author: Virginia Retail. Source: Wikimedia Creative Commons, Accessed July 18, 2023.

Supporting rural grocery stores has been a target of federal funding through the USDA’s Healthy Foods Financing Initiative (HFFI), first authorized in 2014. While funding applications are not being accepted at the moment, a reauthorization bill for the program was introduced several months ago, in March 2023. In the past, the initiative has used a public-private partnership model to support rural grocery stores with grants, loans and technical assistance through a variety of partners such as The Food Trust and the U.S. Department of the Treasury Community Development Financial Institutions Fund (CDFI).  This past February, the CDFI Fund awarded $23 million in HFFI-Financial Assistance awards to eight CDFIs.  Local funding has also been an option.

Murray & Minges General Store, in Catawba County, North Carolina. Original image from Carol M. Highsmith’s America, Library of Congress collection. Digitally enhanced by rawpixel. Source Wikimedia Creative Commons, Accessed July 18, 2023.

Two organizations have valuable resources for communities seeking advice on supporting local grocery stores. The Rural Grocery Initiative is probably the most well-known to practitioners nationally, out of Kansas State University, with resources for public officials and leaders, information about different ownership models, and on-line webinars on grocery store business transition – including a newly developed, innovative training program leading to a Rural Grocery Specialist Certificate. The Food Trust is also a major partner in efforts to build capacity of local markets. For example, they provide an excellent, free, on-line recording of a 2022 webinar explaining HFFIs, successful examples and lessons learned, along with other background materials and technical assistance resources.

Creative ownership models are one of the current focus areas across these resources. Public-Private partnerships are one approach. The NPR story described above highlights an example where a school runs the local grocery (with student clerks), the building is owned by the town, and the school district and a non-profit helped with financing.  Cooperatives and nonprofit ventures are another. The Rural Grocery Initiative mentioned above received a $175,000 USDA Rural Cooperative Grant this spring to focus on “elevating awareness and understanding of the cooperative model as a viable solution for rural food access.” One example of such a cooperative in North Carolina is the Harvest Market, part of the Share Cooperative located in a food desert in the Winston-Salem/Forsyth County area. Another example is the Fertile Ground Food Cooperative in Southeast Raleigh, located in a traditionally under-served urban area.

While some of the organizations mentioned here and other organizations may have a limited area in which they invest or work directly, their resources are shared widely and can help any North Carolina CED professional build local grocery store capacity. Additional background can be found on the School of Government microsite, Building Assets for the Rural Future.

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